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Third video in our series - Unlocking the Potential of Maple Production in New Brunswick
What if the economic future of our regions lies in our maple forests? For the past 20 years, maple syrup production has been a key driver of growth in New Brunswick. Now is the time to give it even greater space.
Apr 6


Second video of a series - Unlocking the Potential of Maple Production in New Brunswick
Across New Brunswick, maple producers are ready to invest, develop new sugar bushes, and generate economic activity in our rural regions. Yet many projects remain on hold due to insufficient access to Crown land. The maple potential of our province is immense. Granting access to additional hectares would support entrepreneurship, create jobs, and contribute to the economic vitality of many communities.
Mar 26


First video in a series - Protect New Brunswick's Maple Stands
Let’s protect what sustains us. This first video highlights the growing pressure on maple stands and why prioritizing access to Crown land is essential for a strong and sustainable maple industry in New Brunswick.
Mar 17


Pascal Thériault Receives the Inaugural Citadelle Maple Excellence Award
Grand Falls, February 2, 2026 — The New Brunswick Maple Syrup Association is proud to announce that Mr. Pascal Thériault, of Érablière Pascal Thériault Inc. in Saint-Quentin, has received the inaugural Citadelle Maple Excellence Award, a distinction recently created by the Association and presented for the first time at its Annual General Meeting last Saturday. Created by the New Brunswick Maple Syrup Association in partnership with the Citadelle Cooperative, this new award a
Feb 5


Moncton to Host the 2026 Maple Forum: Maple, a Source of Pride for New Brunswick
Grand Falls, NB, January 28, 2026 — The New Brunswick Maple Syrup Association (NBMSA) is proud to announce the Maple Forum and 23rd Annual General Meeting, to be held on January 30 and 31, 2026, at the Delta Beauséjour in Moncton. Under the theme “Maple, a Source of Pride for New Brunswick: Celebrate, Grow, Prosper,” this flagship event will bring together more than 150 producers, partners, and allies from the maple industry. Over the course of two full days, the 2026 Maple
Jan 28


New Brunswick’s maple syrup industry demonstrates resilience with strong performance in 2025
Grand Falls, N.B., December 18, 2025 — The latest data released by Statistics Canada on December 11 confirm the strength and adaptability of New Brunswick’s maple syrup industry. The province maintains its position as the second-largest maple syrup producer in Canada, and the third-largest in the world, despite recent climate and economic challenges. In 2025, maple syrup production in New Brunswick reached 1,160,000 gallons, a decrease of only 4 percent compared to the rec
Dec 18, 2025


Citadelle Maple Syrup Excellence Award Nominations Open
The Board of Directors is pleased to announce the official opening of the nomination period for the Citadelle Maple Syrup Excellence Award , which will be presented for the very first time during our annual meeting in January 2026. We are also proud to share that Citadelle and the Association have signed a 5-year agreement to support this award, ensuring its long-term continuity as a key annual recognition within our industry. This award celebrates overall excellence in mapl
Dec 1, 2025


Welcome to our new website!
We have exciting news to share: The New Brunswick Maple Syrup Association (NBMSA) has launched a brand-new website! Starting today, everything you used to find across our different platforms is now gathered in one place: www.erablenbmaple.com . Why this change? Because we wanted to make your experience simpler and showcase the very best of what our industry has to offer. No more multiple websites – aanb.ca, nbmsa.ca, erablicieuxnb.ca et mapleliscious.ca – just one modern, u
Oct 20, 2025
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