Pascal Thériault Receives the Inaugural Citadelle Maple Excellence Award

Grand Falls, February 2, 2026 — The New Brunswick Maple Syrup Association is proud to announce that Mr. Pascal Thériault, of Érablière Pascal Thériault Inc. in Saint-Quentin, has received the inaugural Citadelle Maple Excellence Award, a distinction recently created by the Association and presented for the first time at its Annual General Meeting last Saturday.

Created by the New Brunswick Maple Syrup Association in partnership with the Citadelle Cooperative, this new award aims to recognize overall excellence in maple production in New Brunswick by highlighting the commitment, innovation, leadership, and positive contribution of producers who help advance the industry.

A rigorous manager with a deep respect for the environment, Mr. Thériault stands out for his sustainable and responsible approach to managing his certified organic sugar bush. His exemplary practices in forestry management, waste management, and biodiversity conservation reflect a remarkable environmental commitment. His company also distinguishes itself through a work organization focused on employee health, safety, and well-being, promoting ongoing training, workforce stability, and a positive work environment.

From a technical standpoint, Mr. Thériault demonstrates a strong spirit of innovation by integrating cutting-edge technologies and modern facilities to optimize production while reducing the environmental footprint of his operations. His ability to adapt to new standards, climate-related challenges, and market demands makes him a true leader in maple innovation.

Beyond his own enterprise, his commitment to the collective development of the industry is equally noteworthy. As President of the New Brunswick Maple Syrup Producers Cooperative, he works actively to defend producers’ interests, strengthen partnerships, and support the economic stability of the sector. The independent jury also highlighted his generous support to fellow maple producers, making him a model of collaboration and solidarity within the industry. Unanimously, the members of the independent jury praised the exceptional strength of his application, emphasizing his entrepreneurship, leadership, and significant contribution to the sustainable development of maple production in New Brunswick.

Through this award, recently created by the New Brunswick Maple Syrup Association, the Association wishes to send a clear message: maple excellence is built every day through hard work, innovation, passion, and collaboration by dedicated producers like Mr. Pascal Thériault.

From left to right: Hon. Gilles Lepage, Minister of Environment and Climate Change and Minister responsible for the Regional Development Corporation; Hon. John Herron, Minister of Natural Resources; Pascal Thériault, award winner and owner of Érablière Pascal Thériault; Glenn Somers, President of the NBMSA; Sébastien Roy, General Manager of Citadelle Cooperative as well as Frédérick Dion, interim General Manger of the NBMSA.

Pascal Thériault and Annie Beaulieu, Érablière Pascal Thériault Ltd, inaugural winner of the Citadelle Maple Syrup Excellence Award.